At the Icehotel sim we will have small cabin-like shops where guests and others will have the possibilities to dress up in traditional Scandinavian outdoor clothing. The best way to face the Scandinavian cold is of course dressing up according to the “layer-on-layer”-principal.
We have ran some campaigns to get hold of interested and talented designers within our own channels but also in other communities and yesterday we had a first meeting with some designers.
Who did we meet yesterday? That’s our little secret till it’s done :)
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